Startup Pitch Deck | How to Pitch to Investors

How to Make a Perfect PITCH DECK to Hook an Investor?

The goal of your first meeting is not to get secure funding, but to hook an investor, make him excited and get the second meeting. With that said, make sure you have a strong pitch deck along with presentation to knock investors off their socks. We offer you some basic tips to follow when working on your pitch.

10 SLIDES of PITCH DECK

10%

SLIDE #1 INTRODUCTION

Tell people who you are and why you are here. Keep the introduction short and sweet.

40%

SLIDE #4 PRODUCT

This slide should briefly describe your product and benefits it provides to potential customers. 

70%

SLIDE #7 TEAM

The purpose of this slide is to prove to the investor that you have a dedicated team of strong professionals passionate about their work.

20%

SLIDE #2 MARKET

Clearly define the addressable market and prove that you have enough prospects interested in buying your product

50%

SLIDE #5 COMPETITION

Your task with this slide is to show the existing solutions to the problem you product solve and indicate how you can beat your competitors.

80%

SLIDE #8 STATUS AND MILESTONES

Summarize where you are in terms of product delivery, and specify the next key milestones.

100%

SLIDE #10 GET IN TOUCH

Don`t forget to leave your contact details for investors to reach you quickly

30%

SLIDE # 3 PROBLEMS & SOLUTIONS

Make this slide work by clearly defining the problems people have, and solutions you offer to relieve this pain.

60%

SLIDE #6 BUSINESS MODEL

This slide should give the investor the feeling you know how to roll out your product and have clear business strategy that is going to make them money.

90%

SLIDE #9 INVESTMENT

In this slide you should define what kind of investment you are looking for and how you are planning to deploy it to meet the specified milestones.

Pitfalls to Avoid

Too Much Info

Don`t make investor yawn going deep into tiresome details of your business. The fewer slides you add to your deck the more chance that your fundraising efforts will be crowned with success. 

Poor Design

Don`t turn a blind eye to the power of design. Well-designed pitch deck can sure help visualize your story and engage investors emotionally. 

Addressing too Many Problems

Don`t fall into temptation to solve too many problems to show how cool you are. Instead, clearly articulate the painful problem you address and offer your solution as the remedy to it.

Lack of Competition

Don`t repeat common error of startups claiming they have no competitors. This either indicates lack of research of your specific niche or shows that the market is not worth pursuing. 

Lack of Clear CTA

Don`t let your pitch be ruined by blurred conclusion. Finish it with a precise call to action clearly telling investors what you are asking for and providing them with an easy way to follow up. 

Things to Do

Storytelling

Do inspire investors turning your pitch into an exciting story. People care the most about things that touch and engage them, so tell a great story to connect the mind and the heart to get funding. 

Listing Benefits

Do market your product with benefits instead of features to answer customers` main question “What`s in it for me”. Showing how your product solves a pain point is the bait to hook. 

Following the Tenets

Do follow the four tenets of good presentation – simplicity, clarity, brevity and elegance. Limit each slide to one clear concept to be engraved in investors` memory.

Showing People behind Idea

Do focus on the people that keep the wheels turning. The team behind your idea is critical as the investors actually put their money into team not idea.

Practicing

Do rehearse the presentation multiple times to hone your public speaking skill and sound natural. Try to establish rapport with your audience and leave imperishable impression.

Need Help with Your Pitch Deck ? We can provide feedback on your existing deck or build a new one. Contact us at info@webshutter.com