Don`t make investor yawn going deep into tiresome details of your business. The fewer slides you add to your deck the more chance that your fundraising efforts will be crowned with success.
Don`t turn a blind eye to the power of design. Well-designed pitch deck can sure help visualize your story and engage investors emotionally.
Don`t fall into temptation to solve too many problems to show how cool you are. Instead, clearly articulate the painful problem you address and offer your solution as the remedy to it.
Don`t repeat common error of startups claiming they have no competitors. This either indicates lack of research of your specific niche or shows that the market is not worth pursuing.
Don`t let your pitch be ruined by blurred conclusion. Finish it with a precise call to action clearly telling investors what you are asking for and providing them with an easy way to follow up.
Do inspire investors turning your pitch into an exciting story. People care the most about things that touch and engage them, so tell a great story to connect the mind and the heart to get funding.
Do market your product with benefits instead of features to answer customers` main question “What`s in it for me”. Showing how your product solves a pain point is the bait to hook.
Do follow the four tenets of good presentation – simplicity, clarity, brevity and elegance. Limit each slide to one clear concept to be engraved in investors` memory.
Do focus on the people that keep the wheels turning. The team behind your idea is critical as the investors actually put their money into team not idea.
Do rehearse the presentation multiple times to hone your public speaking skill and sound natural. Try to establish rapport with your audience and leave imperishable impression.