Speech Topic: How to leverage the assets of Corporates to scale your startups?
Summary: Startups are today fighting for scale – most often your idea is being followed up with a high degree of similarity 2, 3 or even more times around the world. The startup scaling quickest wins. Hereby Corporates can be a major asset if you know how to play them. Corporates speak a different language, decisions processes are irrational and everything takes at least twice the time you would expect in a worst case scenario. How can you nonetheless profit from their scale, their marketing power or their customer relationships?